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Although I hate to use the word 'cloud' in conversation I fully believe it's time to get on the bandwagon. With Cloud computing you give up the high costs of physical infrastructure and instead pay only for what you need.
Planning, creating, publishing, and governing content on your website is a serious undertaking. The moment you launch a social media campaign, web site, mobile application, or content of any kind, you're a publisher. Why not embrace that? I help my clients create effective strategies to engage and excite their users.
By doing quick-turnaround releases incorporating lots of user feedback you don't have to guess what features or products your users like. Instead get feedback from who matters the most. Your customers!